Google Ads User Acquisition Manager

Posted: about 3 years
Sales & Marketing
Full-Time
±2h CET
Zeptolab is looking for a Google Ads UA Manager!

If you have an analytical mindset, love performance marketing and games, then check out the job description and push ‘apply’ :)
We’re looking for an experienced Google Ads UA Manager with a proven record of managing mobile games & applications.
This role is based in Barcelona, Moscow or remote, time zone: ±2 hours CET.

Golas
  • Create and execute a UA strategy on Google Ads for the portfolio of our games;
  • Drive experimentation on Google Ads;
  • Perform creatives analyses and impact creatives production process.
Day to day
  • Manage mobile UA campaigns across multiple games;
  • Measure and optimize key metrics towards ROAS goals;
  • Make day-to-day performance analyses and report to teams;
  • Drive experimenting by testing a lot, implement what works fast and come up with new testing ideas;
  • Perform qualitative and quantitative creatives analysis and create a connection between inventory and USPs of games;
  • Stay on the mobile marketing edge and adopt best Google Ads practices from the market;
  • Time zone: be available within ±2 hours CET.
Requirements
  • Strong experience (2+ years) in Google Ads UAC for mobile games or applications;
  • Data-driven mindset;
  • Fluent English (written & spoken);
  • Interest in mobile games.
Why join us
  • We do something magical and unique – we create great games – and we do it well;
  • We operate in a challenging and rapidly growing mobile gaming industry;
  • ZeptoTeam - is a cohesive team of enthusiastic professionals - so your input will be heard, and your role in the project will be weighty;
Diversity is important to us.
ZeptoLab is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, age, gender, gender identity or expression, sexual orientation, or disability.

Job Expired

About ZeptoLab

ZeptoLab is a global gaming company dedicated to the science of fun. It all started back in 2010 with just two people and one monster – the cheerful green Om Nom, whose biggest passion are candies. Since then, Cut the Rope games have been downloaded more than 1.2 billion times (it’s on every 5th smartphone in the world!), and the team consists of more than 130 enthusiastic employees in Moscow and Barcelona offices. Cut the Rope franchise aside, ZeptoLab released C.A.T.S. and King of Thieves, massive multiplayer mobile titles with more than 200 million combined downloads so far. The company’s portfolio also includes Bullet Echo and Evo Pop.


 

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