Facebook Ads facebook ads manager google uac excel

PerBlue is looking for a talented Digital Marketing Specialist to introduce our games to new audiences! We’re a growing independent studio whose free-to-play mid-core mobile games are played by millions of people around the world, including the award-winning Disney Heroes: Battle Mode.

Our cross-functional and collaborative team brings experience from across the videogame industry. We are a Remote First company headquartered in Madison, Wisconsin, with team members based remotely around the United States for an unmatched quality of life and work.

What’s this position about?

This is a hands-on-keyboard position responsible for managing and optimizing digital user acquisition campaigns. Working primarily in Facebook Ads and Google UAC, you’ll partner with our marketing team to plan and execute advertising initiatives, run and evaluate campaigns through mobile partners, and analyze results with an eye toward optimization. You’ll enjoy working in a fast-moving and ROI-driven environment.

This position doesn’t develop social media content, but works completely on the paid side of social media and other marketing channels.

Your experience

1-3 years experience running self-serve campaigns in Facebook Ads. If you’re solid in Facebook Ads, we can help you add Google UAC and other mobile marketing platforms to your skillset.
Strong Excel skills with a focus on ROI analysis and digital marketing related statistics
Managing internal or external clients and accounts

Your attributes

Close attention to detail, process driven, and results-focused
Strong interpersonal communicator, able to explain campaign metrics to non-marketing managers
Continuous learner, curious and creative always looking for new partners and techniques to improve campaigns
Interested in video game fans and what motivates them
Motivated participant in PerBlue’s efforts to be a welcoming, inclusive and diverse workplace

Additional qualities to highlight in your application

Bachelor's or Technical degree
Experience in Google UAC or other mobile advertising channels
Experience with running professional, paid user acquisition campaigns for mobile games
Experience running and optimizing influencer or other alternative marketing campaigns in addition to Facebook Ads experience
SQL experience

Compensation and Benefits

We are a Remote First company headquartered in downtown Madison, Wisconsin with team members based around the US. We offer a competitive base salary; incentive bonus structure; 6+ weeks of paid time off; comprehensive health, dental, vision, disability, and life insurance; a well-matched 401k; flexible hours; and a variety of other perks including daily lunch delivery.

You'll be part of a passionate, welcoming, and collaborative team that has received several “Best Place to Work” awards by a variety of publications. We are headquartered in the vibrant neighborhood around beautiful downtown Madison.

No agencies, please. This is a pretty good description of this position’s roles and responsibilities but is not a comprehensive job description, so duties and supervisors may change. We regret that we cannot consider visa sponsorship or candidates based outside of the United States or Canada for this position at this time.

About PerBlue

PerBlue is an independent mobile games studio based in Madison, Wisconsin. We make free-to-play midcore RPG and Strategy games played by millions of people around the world. From our bootstrapping roots that began in our college apartments in 2008, we've grown to become a leading venture-backed mobile gaming studio with a talented team of 50+ employees. Fueled with the passion to build great products and entertain millions of people, we endeavor to change the world with fun and innovative mobile game play.

Digital Marketing Specialist

About PerBlue

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