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User Acquisition

Posted: about 4 hours
Sales & Marketing
Full-Time
Remote
Position Overview

As User Acquisition Manager at Finfin Play I Fashion League, you own paid UA for a live fashion/dress-up game. You'll work daily with a live LTV model — translating cohort outputs into bid decisions and budget allocation across mobile ad networks and DSPs. Success is measured by cohort-level ROAS, D7/D30 retention vs. model assumptions, and CPI efficiency — not reach or impressions. Core KPIs are pLTV, cohort payback period, and install-to-revenue attribution.

What You’ll Do

Campaign Operations

  • Run campaigns across Meta, TikTok, Google UAC, Apple Search Ads, ironSource/Unity LevelPlay, AppLovin MAX, and Moloco
  • Set and adjust bid strategies from D30/D90 LTV model outputs
  • Optimize daily against cohort ROAS; scale or pause on pLTV signals
  • Manage rewarded UA (Tapjoy, Mistplay) as retention allows
  • Run hypothesis-driven A/B creative tests via Firebase Remote Config; analyze by creative tag, audience segment, and install source
  • Weekly CPI / ROAS / D1–D7 cohort reporting for product and leadership team


Cohort Analysis & Modeling

  • Pull D1/D7/D30 retention per cohort monthly; compare vs. model assumptions; escalate deviations with proposed bid adjustments
  • Recalculate max defensible CPI independently when retention shifts — proactively, without waiting to be asked
  • Feed real campaign data back into revenue model in collaboration with data team

What You Bring
  • Mobile Ad Networks: IronSource/Unity LevelPlay, AppLovin MAX, Moloco — hands-on required, not just awareness
  • MMP / Attribution: AppsFlyer, Adjust or Singular – SKAN postbacks, view-through attribution, fraud prevention, cohort export
  • Mobile KPIs: pLTV, cohort payback period, D1/D7/D30 retention, ROAS by install cohort, eCPI — used daily
  • LTV Modelling: Read cohort-based models and recalculate CPI targets when assumptions shift
  • Search & Social: Meta Ads Manager, TikTok Ads, Google UAC, Apple Search Ads
  • Analytics & Testing: GameAnalytics or Amplitude; Firebase Remote Config for in-game A/B tests
  • Domain: 3-7 years mobile UA in casual or female-targeted games (dress-up, match-3, lifestyle, simulation)
  • AI-Native Workflow: You already use Claude, ChatGPT, Cursor, or similar tools daily to build, analyze, and automate. This is not a preference - it's how we expect you to work

What We Offer

  • Full ownership of UA on a live, growing game
  • Competitive compensation + phantom shares
  • Remote across EU/CH or on-site in Zurich — your choice
  • A lean, international team moving fast across gaming, fashion, and 3D technology
  • A genuinely rare intersection: performance marketing inside a product that sits at the edge of gaming, fashion, and creator culture

How To Apply

Send your CV to recruiting@finfinplay.com with the subject line: User Acquisition Manager — [Your Name]. If selected, a member of our recruitment team will be in touch. Good luck!



Apply To Job

Apply to Finfin Play's User Acquisition Job

To apply to this job, Email your application with all required documents to recruiting@finfinplay.com
BEFORE YOU APPLY:
  • Make sure to read the job description carefully, and understand what the role requires.
  • Update your CV if needed, proofread, and fix any errors.
  • Make sure your CV reflects and highlights the main skills required for the job.
  • Take some time to research the company, try to understand their kind of games and work culture.
  • Write a cover letter. This is your chance to draw their attention. Show why you're a good candidate, and you can show you have researched their company and why you're interested in applying.
  • Make sure to include your portfolio link if you have one. Any open source projects might be of great value as well. If you don't have a portfolio, you should consider making one in the future.

About Finfin Play

Finfin Play proudly presents Fashion League, a groundbreaking platform that redefines mobile gaming by connecting gamers, fashion brands, and creators. More than just a game, Fashion League is an inclusive, free-to-play hub blending immersive gameplay with cutting-edge 3D technology. Developed with our community and top fashion brands, it empowers players to express creativity, build connections, and bridge the gap between fashion and technology.


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