Salary: £12k – £18k
Comedians make us laugh, even while talking about serious political or social issues in the world. HAVE will entertain you, your family and friends with high-quality, serious games that will keep challenging you and making sure you are laughing and discussing, all for social good - by raising money for charities around the world.
Think of HAVE as the mobile gaming version of the companies that bring us Cards Against Humanity, Exploding Kittens (from The Oatmeal) and Lad Bible.
While HAVE’s overall strategy is to build the best viral games from the ground up, we also need to build up the hype around the apps/games HAVE is going to launch.
We are looking to bring on a Junior Marketer to lead our efforts in going viral. During our time together, you will learn all the skills needed to become a Senior Marketer with support from the rest of the team.
Responsibilities
Your responsibilities will be to manage and coordinate HAVE’s marketing, developing and integrating HAVE’s branding while working with the HAVE team and its charity partners.
Initial responsibilities will cover:
Managing HAVE’s website using WordPress
- The web development is currently being done but you will have access to the Wordpress admin console to update text/images
Maintain the HAVE blog
Content and either be written by yourself or outsourced, but will include:
- the success of HAVE’s own apps/games
- discussions about HAVE’s apps/games
- other apps/games/products/stories that are also controversial
They should match the same pattern as HAVE’s games, be controversially bad with a socially good twist
- raising money for charity + awareness of social issues
- Optimize for SEO (can be outsourced)
Creating, growing and managing HAVE’s social media accounts
- Facebook, Twitter, Reddit for bigger posts & discussions (links to blog posts)
- LinkedIn for business stories (launching apps, making revenue, etc.)
- Instagram and TikTok for short-form content
- Other social media (eg. right-wing https://parler.com/)
- Boosting social media with paid ads
- Setting up automated tools for posting
PR
- Form relationships with major news sites (and the people in them), not only game-specific but also BBC, TechCrunch, Huffington Post, etc.
- Content to post will be around HAVE’s own blog content
Charity Partners
- Work with the marketing teams at our charity partners to boost relative content on their channels and vice-versa
Email
- Running email marketing campaigns with HAVE’s user base and the charity partners to boost acquisition, retention and resurrect lost users
Generating and analysing marketing reports
- Generate reports of content views, clicks and installs
- Analysing reports and running A/B tests from the data to optimize results
Future work may include:
Influencers
- Form relationships with gaming influencers, comedian influencers, and influencers from our charity partners, making deals for them to play our game (may be outsourced to an Influencer agency)
Maintaining HAVE’s App Store Optimization
(ASO) on Google and Apple (similar to SEO but for apps)
- Monitoring and responding to key app reviews
Required Skills
Previous experience with WordPress, social media advertising, content writing, building relationships and analysing data using spreadsheets.
You should also have experience with email marketing tools (eg. Mailchimp, Hubspot, Google Analytics) and social media automation tools (eg. Hootsuite).
Bonus Skills
From a technical side, a basic knowledge of HTML but any more is even better.
Previous work with MCNs or Influencers (experience in managing Influencer outreach campaign strategies).
Compensation
This contact will run on a monthly retainer of £1,000 to £1,500k.
HAVE does not offer equity, however, once you have been with HAVE for 3 months, you will start receiving a share of the business profits on a monthly basis which could boost the monthly retainer by 50%+.
Applying
In your application, please include a cover letter that lists you favourite mobile games, a social cause that is close to your heart and a socially responsible business that you admire and an interesting marketing campaign they have run.